Berries for Breakfast winners 2012
School engagement in the initiative, created by British Summer Fruits, the organisation that represents over 90% of Britain’s berry growers and run in partnership with ContinYou, has increased ten-fold since it started in 2011.
The Berries for Breakfast winners this year are:
Warren Park Primary School, Havant, Hampshire
Cambridge Park Academy, Grimsby, Lincolnshire
- North East: Greenside Primary School, Gateshead
- South East: Stanford Infant School, Brighton
- Wales: Fitzalan High School, Cardiff
- Northern Ireland: Victoria College Belfast Prep
- South West: Banwell Primary School, Somerset
- Scotland: Royal Mile Primary School, Edinburgh
- North West: St Walburga’s Catholic Primary School, West Yorkshire
- Greater London: Wilbury Primary School, London
- East: Howbridge Infant School, Essex
- Midlands: St Chad’s Primary School, Lincolnshire
The idea for the campaign was developed following a survey which discovered that a third (36%) of British children have never eaten a blueberry and less than 1 in 5 (18%) have eaten a raspberry. One in four children has never eaten a blackberry.
Primary schools across the UK were invited to hold a berry breakfast and then send in a competition entry describing their event and what they learnt about berries, to be in with a chance to win national and regional prizes (One Poll, August 2010).
The winning schools received supermarket vouchers kindly provided by ASDA, and the winner and runner-up also received smoothie makers to encourage the children to continue making healthy berry breakfasts.
Schools were asked to register with Seasonal Berries, the campaign to promote the benefits and availability of berries, and were sent an information pack with recipes, health benefits, posters and stickers, along with a £10 ASDA voucher to help make their berry breakfast more colourful.
The breakfast clubs ate berries with everything from smoothies to muffins, and entries arrived in the form of scrapbooks, DVDs and poems.
If you would like to take part in Berries for Breakfast 2013, please email your interest to email@example.com.