Berries for Breakfast launches new campaign

Berries for Breakfast launches new campaign


If you would like to take part in Berries for Breakfast 2013, please email your interest to

If you have already registered for Berries for Breakfast 2012, please ensure your entry along with your application form arrives at Berries for Breakfast, 10 Rathbone Place, London W1T 1HP by Wednesday, 6 of June 2012. Good Luck!

The Berries for Breakfast competition is open to all schools in the UK, and competition organisers are calling on breakfast clubs from across the country to take part.

The competition encourages children to try berries at breakfast and by taking part, clubs get the chance to win cash and prizes.

To take part, clubs need to register and then they will be sent an information pack with special stickers and posters to help make the day colourful.

Once schools have held their Berries for Breakfast day, they simply submit an entry to show what they did and how the children learnt about berries, plus their application form.

Previous winning entryPrevious winning entry







Berries for Breakfast was created following a survey which discovered that a third (36%) of British children have never eaten a blueberry and less than 1 in 5 (18%) have eaten a raspberry. One in four children has never eaten a blackberry.

‘Our trial Berries for Breakfast challenge had outstanding results from schools around the country which has encouraged us to extend the competition nationwide and add regional winners. Berries are a great way to encourage children to eat more fruit – they’re naturally sweet so children tend to enjoy eating them – it makes it easier for mums and dads to get vitamins into their little ones.’ said Laurence Olins, from British Summer Fruits which fund Berries for Breakfast.

‘Breakfast clubs are important to the health, wellbeing and school achievements of many children because they help to prepare them for the school day by ensuring they have a nutritious breakfast in a family-friendly and fun learning environment. The clubs have the added benefit of supporting working parents, and the Berries for Breakfast challenge enhances the clubs by extending the nutritional knowledge and experiences of the children who take part.’ said Karin Woodley, Chief Executive of ContinYou. 

Schools wishing to take part should visit the Berries for Breakfast webpage or call 0207 439 2780.

Berries for Breakfast logo

Seasonal Berries logo